Meet Kelly Roberson - Founder of Wayne Southern Luxuries

From Birmingham Roots to Nashville Dreams

Kelly Roberson is the creative force behind Wayne Southern Luxuries, a Nashville-based lifestyle brand celebrating authentic Southern heritage and traditions. Born and raised in Hueytown, Alabama—a small town on the southwest side of Birmingham—Kelly's deep Southern roots inform every aspect of the Wayne brand.

A Creative Journey

Today, Kelly calls Nashville, Tennessee home, where he works as a singer-songwriter, worship leader, and multi-disciplinary creative alongside his wife, Halle. His artistic background and storytelling abilities shine through in Wayne's unique approach to lifestyle branding.

The Inspiration Behind Wayne

In his early 20s, Kelly had the privilege of traveling extensively around the world. These experiences gave him a fresh perspective on his Southern upbringing—he realized that what felt normal to him was actually extraordinary. The accents, the hospitality, the food, the racing and car culture, the sports and outdoor traditions, and even the blue-collar fashion all carried a character you can't find anywhere else.

Why Wayne Exists

"I always loved growing up in the South and never despised it at all, but I didn't know how interesting and unique it really was until after it was gone," Kelly explains. "Long in short, I miss it. So I created Wayne to bring it back."

A Brand Built on Authenticity

Wayne Southern Luxuries isn't just a clothing brand—it's a celebration of Southern culture, values, and nostalgia. Through carefully curated designs and high-quality products, Kelly brings to life the stories, traditions, and icons that shaped his childhood and continue to define Southern identity.

The Vision

Based in Nashville but inspired by the entire South—from the circle tracks in the East, across the wooded hills down into the bayous, up through the Smokies and everywhere in between—Wayne tells thousands of stories. Some you've heard before, some you haven't. Kelly envisions Wayne as a magazine where articles are printed on items you wear and use, each piece telling a story of Southern heritage.

Southern Luxuries Philosophy

Kelly defines a "Southern Luxury" as any nostalgic person, place, or thing that would be considered highly valued and forever praised, specifically within the South. This philosophy serves as the primary filter for everything Wayne creates and designs, ensuring authenticity and cultural resonance in every product.

Connect With Kelly

Follow along as Kelly continues to build Wayne Southern Luxuries at @kellyroberson or @kellyforreel, celebrating the traditions, values, and character that make the American South truly special.