What is Wayne?
Wayne Southern Luxuries ('Wayne' for short) is a lifestyle brand highlighting Southern icons and traditions of the past. Proudly based in Nashville, Tennessee, we aim to capture what it was like growing up and living in one of the most flavorful corners of the United States.
From the circle tracks in the East, across the wooded hills, down into the bayous, up through the Smokies, and everywhere in between - there are thousands of stories to be told. Some you've heard before and some you haven't. Think of Wayne as a magazine, but instead of pages our articles are printed on items you wear or use.
Who is Wayne?
Think of Wayne as a person; someone that isn't necessarily real but we all know or have at least heard of a guy like him. Maybe he's your granddad or your dad. Maybe he's the guy that owns the bait shop you always bought night crawlers from in the summer. Whatever your reference, we all know a Wayne.
The Character of the South
Wayne's the guy that stops to help you, a stranger broke down on the side of the road, and of course he has a chain with him to tow you home with. It's always behind the seat of his old truck right next to the tool box he inherited from his dad after he passed away years ago.
Blue collar to his core but respected among all the other collar colors. Treats everyone with respect no matter who you are or where you're from. He's got a bit of a past so he's a little rough around edges but still safe. Everyone loves him, how could you not?
He laughs a lot, a man of few words but when he speaks everyone around quiets down to hear. Keeps an eye on the neighborhood and if you smell bbq, it's coming from Wayne's house. He loves being outside, has a blue-tick named Kate and a walker named Jack that he uses for his main hobby, 'coonhuntin''. Those dogs aren't pets, they're family.
Southern Traditions and Values
He's got more guns in his house than he needs and none of them are new. He had an old pickup rotting away in his yard that belonged to his dad but he sold it to one of his grandsons for a nickel. He drives an older truck daily but loves fast cars as long as they're Detroit made. If you're working on something and need to borrow a tool, you know who to call.
His Bible has high miles, probably needs replaced and it's always sitting on the table next to his recliner. He goes to church every Sunday and sits in the same pew. He's a man. A true Southern Luxury.
What are Southern Luxuries?
Although we aim to use the highest quality products available, a Southern Luxury is a term we use to describe any nostalgic person, place, or thing that would be considered highly valued and forever praised, specifically within the South. This term will be our #1 filter throughout the curation process of everything we do or design and we hope you get to experience a southern luxury the same way we do.
